Public outreach and awareness
The Quebec Steering Committee must demonstrate the presence of a record of media involvement throughout the campaign, including media lists, press releases and a record of any media coverage (see Press Room of this site):
√ Public events must be organized to increase awareness of fair trade and the local campaign to obtain the designation;
√ The community must have access to an online resource providing information on fair trade and any development taking place in the community;
Objectives of the steering committee
Maintain a media record of the Fair Trade initiative;
Organizations of events sensitizing on fair trade;
Online Fair trade information resources;