General requirements

The Fair Trade Town designation is granted to communities that meet the following five criteria:

√ Steering Committee;
√ Availability of products;
√ Public awareness and education;
√ Community support;
√ Political support;

Steering comittee

A steering committee must be created to ensure an ongoing commitment to the local designation of Fair Trade Town.

This steering committee must commit to:

√ Establishing and maintaining a balanced representation of volunteers and representatives of the affiliated organizations and the municipal council or staff of the municipality;
√ Meet at least twice a year to discuss annual objectives and assess progress;
√ Submit an annual report to the Canadian Fair Trade Network (CFTN) or l’Association Québécoise du commerce équitable (AQCE) by July 1st including a completed renewal form, objectives for the next year, and an assessment of progress made last year ;

Availability of Products

A municipality must demonstrate the availability of certified fair trade products proportionnally to the size of its population.

Each location must offer at least two (2) Fair Trade certified products of different categories to obtain the designation.

Public outreach and awareness

There must be a record of media engagement throughout the campaign, including media lists, press releases and a record of any media coverage (see Press Room of this site):

√ Public events must be organized to increase awareness of fair trade and the local campaign to obtain the designation;
√ The community must have access to an online resource providing information on fair trade and any development taking place in the community;

Community Support

A number of local community groups, workplaces or schools must support Fair Trade and the local Fair Trade Town campaign through their programs, education or other activities aimed at raising awareness. The minimum number of community partners required to obtain the designation is:

√ If the population is less than 10,000 citizens: 7;
√ If the population is 10,000 to 99,999 citizens: 10;
√ If the population is 100,000 or more citizens: 15 + 1 per 25,000 additional citizens;

Political support

Local municipal authorities must adopt a resolution supporting Fair Trade and the local campaign to obtain the Fair Trade designation. The resolution must include commitments, namely:

√ Change its purchasing policy to require fair trade certification of all coffee, tea and sugar served by municipal government-run food services;
√ Set future targets for sourcing certified fair trade products;
√ Designate a member of council or municipal staff to participate in the steering committee of the Quebec fair trade town initiative to ensure the continued commitment of the municipality as a fair trade town;
√ Publish campaign and designation information on the municipality’s website;

Sustainability of the Fair Trade Town initiative

Obtaining the Fair Trade designation is more than a goal; It is the formal recognition of a long-term effort to raise awareness and support fair trade.

The 1 year plan submitted with your application should serve as a guide throughout your first year.

Be sure to track your success stories so you’re ready to share them when it’s time to renew your designation.

Recognition of your work has a significant impact in demonstrating demand for fair trade products and in influencing small and large purchasing decisions from people across Canada.

Source : Fair Trade Town Program Action Guide

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